For Agencies
Book More Clients
Without Cold Pitching
Add a white-label AI audit to your website. Visitors find their own problems — then hand you their email to fix them.
Powered by your brand
38%
avg. email capture rate
61%
audit completion rate
< 60s
time to full audit
20x
ROI on first closed deal
The problem
Most Agencies Are Leaving Leads on the Table.
Visitors leave without contacting you
Your site gets traffic, but no inquiries. No form fill, no email, no call.
Compelling lead magnets on most agency sites
"Contact us" isn't a lead magnet. Visitors need a reason to engage.
Wasted on manual prospect audits
You audit sites for free in sales calls. That time isn't billable.
Of agencies look identical to prospects
Same portfolio page, same services list, same "Contact us" CTA.
The math
Close Just One Extra Client Per Month.
If your average project is $3,000+, this system pays for itself with a single new client. Everything else is profit.
Monthly cost
$149
1 new client
$3,000+
Return
20x ROI
What your visitors see
An AI audit that sells for you.
Your visitors enter their URL and get a detailed, voice-narrated website critique — branded to your agency. Here's what the experience looks like.
Hero Section — Missing CTA
The headline is competing with too many elements...
Hero Section
No clear primary CTA
Navigation
7 items — decision paralysis
Social Proof
Buried below the fold
Pricing Layout
Missing comparison cues
Footer CTA
Generic "Contact us"
AI Voice Narration
Walks through every finding
Email Gate
Visitors enter their email to unlock the full report
Under 60 seconds
AI-powered analysis
Chapter-by-chapter walkthrough
Voice narration
Your logo, domain, colours
Branded to you
How it works
Your website becomes your best salesperson.
Voice-narrated AI audit in 60 seconds
Not a static PDF. Prospects get an interactive, chapter-by-chapter walkthrough of their site — with AI voice narration, visual hotspot markers, and a score. It feels like a personal consultation.
Email gate captures the lead
Prospects see a preview of their audit, then enter their email to unlock the full results. You get their name, email, URL, and every finding — before you ever pick up the phone.
Full-site audits for closing deals
The widget audits a single page to capture the lead. Once they're in your pipeline, run a comprehensive multi-page site audit to seal the deal — or let them self-serve it after opt-in.
100% white-label — your brand everywhere
Your domain, your logo, your colours. Prospects never see Retake. The widget, the audit, and the follow-up emails all look like your proprietary tool.
API access for bulk outbound
Pre-generate audits for a list of prospect URLs via API. Email 200 local businesses tonight with "We found 5 issues on your site" — each linking to their branded report.
CRM integration & webhooks
Push every lead to HubSpot, Salesforce, or any CRM the moment they opt in. Connect via native integrations, webhooks, or Zapier.
AI critic library
Choose your critics. Or build your own.
Pick from pre-built specialists, rename them, swap voices — or create entirely custom critics that match your agency's services.
UX Critic
Layout, hierarchy, readability, mobile experience
CRO Critic
Conversions, CTAs, trust signals, friction points
SEO Critic
Metadata, headings, structure, page speed, crawlability
Accessibility Critic
WCAG compliance, contrast, alt text, keyboard navigation
Performance Critic
Load time, Core Web Vitals, image optimization, bloat
Content Critic
Copy clarity, tone, messaging, readability, persuasion
Build Your Own
Custom name, voice, photo, and focus areas
Two ways to generate leads
Inbound and outbound. Covered.
Inbound
Widget on your website
The widget sits on your site and does the selling for you. Visitors get hooked by the audit, then hand over their email to see the full results.
Install the widget
Paste a simple embed code on your website. Takes under 2 minutes. It lives on your domain, styled to your brand.
Visitors audit their own site
They enter their URL, get a voice-narrated AI critique, then enter their email to unlock the full report.
You close a warm lead
You get their email, URL, audit score, and every finding. They already know they have problems — you just show up with the fix.
Outbound
API & bulk campaigns
Use the API to pre-generate audits for any prospect list. Each one is branded to your agency and ready to drop into cold outreach.
Upload a prospect list
CSV of URLs — local businesses, Clutch leads, LinkedIn prospects. Our API generates a branded audit for each one.
Send cold outreach that converts
"We found 5 issues on your site" — each email links to their own branded audit. Not a generic pitch. A personalized demo of your expertise.
Book calls from replies
Prospects open a report that looks like you built it. They see real issues on their real site. Reply rates go through the roof.
Retake isn't for everyone.
Built for
Not a fit for
Agency plans
Simple, transparent pricing.
Starter
Growth
Unlimited
FAQ
Common questions.
Is the widget a single-page audit or a full site audit?
The widget runs a single-page audit — it's fast, impressive, and designed to hook the visitor into giving their email. Once they opt in, you can choose to unlock a full multi-page site audit for them, or save it for your sales call as a closing tool.
Can I run full site audits for prospects?
Yes. From your dashboard (or via API), you can run comprehensive multi-page audits on any prospect's site. Use them in proposals, pitch decks, or send them as a follow-up after the initial single-page teaser.
How does the API work for bulk outbound?
Upload a CSV of prospect URLs, and the API generates a branded audit for each one. You get back a unique link per prospect that you can drop into your outbound emails — "We noticed 5 issues on your site" with a link to their personalised report.
Is it fully white-label?
100%. Your visitors never see Retake. The widget, the audit experience, and any follow-up emails all use your logo, colours, and domain. It looks like a proprietary tool you built.
Can I customize the AI critics?
Yes. On Starter, you choose from our pre-built critic library (UX, CRO, SEO, Accessibility, Performance, Content). On Growth, you can rename critics, change their photo and voice. On Unlimited, you can build entirely custom critics from scratch — define the focus areas, personality, tone, and expertise to match your agency's services.
Can I use a single unified audit instead of multiple critics?
Absolutely. You can combine multiple focus areas into one critic that delivers a single comprehensive audit under one voice. Or offer multiple critics and let prospects choose. It's entirely up to you.
Can I customize the branding?
Yes. You control the logo, colour palette, fonts, and domain. The widget, the audit, and any follow-up emails all use your brand. Prospects never see Retake.
Where do the leads go?
Leads are delivered to your dashboard in real time with their email, URL, audit score, and every finding. You can also push them to HubSpot, Salesforce, or any CRM via native integrations, webhooks, or Zapier.
Do you charge per lead or per audit?
Neither. You pay a flat monthly subscription based on your plan. Run audits, capture leads, and use the API — all included in your monthly allowance with no per-lead or per-audit fees.
What does the prospect actually experience?
They enter their URL and within 60 seconds get an interactive, voice-narrated critique of their website — with visual hotspot markers on a screenshot, chapter-by-chapter findings, and a score. It's not a static PDF. It feels like a personal consultation.
Ready to turn your site into a lead machine?
Book a 15-minute demo and we'll show you how it works with your brand.